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About the Author
Steve Olson, CFE is President of Franchise Update Media Group, the industry educational resource for franchise growth. The multi-media company produces conferences, magazines, websites and industry research, servicing over 600 franchise clients. As a successful independent business owner, franchisee, franchisor and consultant, Steve has helped jumpstart growth for more than 50 established and emerging regional and national franchise brands. He has built development programs for retail, business-to-business and service concepts. He is former President of Franchise Update Media Group, and Associate Publisher of Entrepreneur Media. Steve entered franchising in 1980 as co-owner of a multi-unit franchise in Houston, and was awarded Franchisee of the Year. Steve has chaired and participated on International Franchise Association Committees and served on company boards. A frequent columnist and speaker on small business, Steve authored “Grow to Greatness: How to Build A World-Class Franchise System Faster,†an Amazon #1 best-seller in the retail business and franchising categories. Olson is quoted by national and local media as a resource for small businesses and franchising, including The Wall Street Journal, Smart Money Magazine, Financial Times, The Street, NPR, Orange County Register, Seattle Times and other metropolitan newspapers and TV.
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Product details
Paperback: 254 pages
Publisher: CreateSpace Independent Publishing Platform; 2 edition (May 4, 2012)
Language: English
ISBN-10: 1475265336
ISBN-13: 978-1475265330
Product Dimensions:
6 x 0.6 x 9 inches
Shipping Weight: 15.7 ounces (View shipping rates and policies)
Average Customer Review:
4.4 out of 5 stars
14 customer reviews
Amazon Best Sellers Rank:
#853,789 in Books (See Top 100 in Books)
Steve Olson's Grow to Greatness is the definitive book on franchising. If you don't understand it and want to know if franchising is the right business decision for you, get his book and use it as an ongoing reference tool. Steve begins with the basics and takes you through the entire process in a user-friendly way, helping one understand what it means to franchise. Whether considering becoming a franchisor or franchisee, you'll find useful tools to guide you. If you have a background in franchising, it will validate your beliefs and refresh your knowledge on why franchising is better than owning an independent business. With experience in franchising from both the franchisor and franchisee perspective, I was at first skeptical that this book could help me...I was wrong. No matter what your level of knowledge or experience, keep Grow to Greatness handy, you'll refer to it frequently. (note: no relation to Steve Olson)
what I needed to understand if I am going to move my business in this direction. helped me to focus better and prepare better.
Franchise Consultants everywhere will be furious ! Steve Olson gives away for peanuts priceless insights people have been paying a fortune to learn. The realistic range of development costs outlined on page 7 is worth many times the cost of the book. The operational costs for supporting franchisees given by Marvin Storm, (another quality franchise expert ) on page 9 is also right on target. Anyone thinking about any aspect of franchising should get this book. Don't just read it. Study it, mark it up and use it as a treasured reference.
I found this book to be a great asset. I am a Franchise Broker, and it had tremendous worth to me. Even after 13 years in this business, after reading the book, I will be able to better evaluate good quality franchisors for my clients.
Difficult to find good books that speak to those interested in creating a company that is franchise-based. This is a good one.
i have been in the food business for. 55 years and this book still emlightened me with its common sense concerning support for your franchisees
BEST BOOK EVER ON THE SUBJECT
Great book on how to develop & promote your Franchise. A must read if you are looking to grow your franchise business.
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